About

I came to this sideways. I studied art history, aesthetics and new media at NYU, then worked as a graphic and textile designer while building websites on the side. That turned into agency work, building digital experiences for clients like the New York Times, MSNBC, the Associated Press, Sprite and BMW. One of those projects was a multi-touch tabletop newsreader for the Times' R&D Lab, back when touching a screen to move things around was still a novel idea. People were only just getting used to pinching and swiping, and most of them had never put their hands on a screen the size of a table. After that came 14 years designing products at Google in New York and Zürich. These days I run an independent studio, designing and building products for clients.

What excites me is interaction in all its forms. It might be a gesture on a phone, a transition that lands just right, or a wall of projected visuals that wakes up when someone walks into the room. I love the start of a project, when I'm working out with people what they actually need. I'm just as happy in the last few percent before launch, chasing a stutter in an animation or trimming a few hundred milliseconds off a page load.

I'd rather show you something than describe it. A working prototype tells you more than a spec ever will, so I build a lot of them, and I judge them on the real thing, on a real device, not in a mockup. The details I care about most are the ones people don't consciously notice, like how far something moves or how long it takes to settle. Nobody names them, but everyone feels them.

I build with AI coding agents, which changed how much one person can make on their own. They didn't change what makes something good. The hard part is still deciding what's worth building and not calling it done until it's right, and that's the part I love.